Qiddiya City

Qiddiya City began with a simple but ambitious idea: Play Life. Not as a slogan, but as a way of living - where entertainment, sport, culture, gaming & e-sports, motorsport, and technology coexist and influence one another.

If Qiddiya is a city in motion, the show unfolded it as a journey. Performers became the first inhabitants, moving through constantly transforming environments - desert turning into water, speed into sport, sound into movement, individual action into collective play.

To engage an audience shaped by digital worlds, MIXED-REALITY became the natural language. Digital environments and live performers existed as one, creating an experience that went beyond technique and into something closer to a live movie.

It became a first encounter with the City - and an invitation to imagine how play could shape the future.