Six Flags Qiddiya City

Six Flags Qiddiya City marks an important moment for Saudi Arabia. For the first time, a world-class theme park experience appeared at home - at a level that previously required travel abroad. The task was not to replicate something familiar, but to create an opening that feels relevant and meaningful for Saudi audiences today.

The show had to balance themed park storytelling and an unavoidable marketing context - without letting either side dominate. With six distinct lands, each carrying its own rhythm and emotional tone, yet the experience needed to feel unified.The final approach took the form of a teaser.

Music became the element that held everything together, guiding momentum and transitions. Performers and digital environments interacted as a single artistic language.

This approach allowed the show to highlight a broader idea: Saudi Arabia is entering a new phase, open to bold creative formats and new forms of entertainment, while still grounded in its own identity. Culture was not presented as something traditional or distant, but as something evolving, inclusive, and shared.