La Dolce Vita

New Supercar Launch Tour

Rome, Paris, ​​Lausanne​​, London, Dusseldorf — 2017

Presentations of the most iconic super car in the world, whose owner lives the Dolce Vita every day.

Format: Exclusive private lounge touring through cultural centers of Europe: Rome, Paris, Lausanne, London, and Düsseldorf.

With CGI and motion capture, we drive human capacity far beyond its limits. Made of the same materials as a car – glass, metal, and leather – our characters are as perfect. Our characters deliver a sensation of a supercar touch.

Event Concept and Execution
Genius Progetti

Show Production and Creative
Freckled Sky

Concept, Direction, Art-direction
Mariia Hryhorashchenko, Nataliya Lysenkova, Nataliia Rovenska

Video Content, Software, Technologies
Front Pictures

Technical Director
Natalka Zheludova

Choreography Direction
Kostya Gordienko

Dancers
Freedom-ballet

Performer
Lera Kyrychenko

DJ
Sasha Stinger

Costumes
Nazar Didyk

Music and Sound Design
Eugene Filatov (The Maneken)