Space Geometry

BMW 7 Launch Event

Kyiv, Ukraine — 2015

Our goal with this was a minimalistic interactive multimedia show that conveyed the spirit and mood of the new BMW 7. We achieved harmony through a combination of factors: graphics, music, and choreography.

The monochrome dots and lines, the uneven bits of music, and the disjointed movements of the dancers functioned like a digital Morse code that served to convey a wordless universe, in which everything has meaning, just like the BMW universe.

 

Awards:
2017 Hermes Creative Awards Gold Winner

Client
BMW Ukraine

Event Concept and Execution
SAME - Marketing Communications Agency

Concept, Creative Direction, Show Production
Freckled Sky

Art-direction
Freckled Sky, Front Pictures, Nikolay Boychenko

Video Content, Software, Technologies
Front Pictures

Choreography Direction
Nikolay Boychenko

Dancers
D'Arts Dance Project

Costumes
Nikolay Boychenko

Music
Drehz - Heart Cry