BMW 7 Launch Event
Kyiv, Ukraine — 2015
Our goal with this was a minimalistic interactive multimedia show that conveyed the spirit and mood of the new BMW 7. We achieved harmony through a combination of factors: graphics, music, and choreography.
The monochrome dots and lines, the uneven bits of music, and the disjointed movements of the dancers functioned like a digital Morse code that served to convey a wordless universe, in which everything has meaning, just like the BMW universe.
2017 Hermes Creative Awards Gold Winner