Space Geometry
BMW 7 Launch Event
Kyiv, Ukraine — 2015
![](/site/assets/files/1042/hermes.0x60.png)
Our goal with this was a minimalistic interactive multimedia show that conveyed the spirit and mood of the new BMW 7. We achieved harmony through a combination of factors: graphics, music, and choreography. The monochrome dots and lines, the uneven bits of music, and the disjointed movements of the dancers functioned like a digital Morse code that served to convey a wordless universe, in which everything has meaning, just like the BMW universe.
Awards: 2017 Hermes Creative Awards Gold Winner
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![Space Geometry - BMW 7 Launch event_4 Space Geometry - BMW 7 Launch event_4](/site/assets/files/1042/space-geometry_6.jpg)
![Space Geometry - BMW 7 Launch event_5 Space Geometry - BMW 7 Launch event_5](/site/assets/files/1042/space-geometry_7.jpg)
![Space Geometry - BMW 7 Launch event_6 Space Geometry - BMW 7 Launch event_6](/site/assets/files/1042/space-geometry_8.jpg)